It’s funny how humans get fascinated by getting things wrapped in shiny paper. It’s amazing how gifting leaves a smile on people’s faces from early childhood to secondary childhood (the old age). Corporate Gifting has been born around the same concept - the feeling of being valued and appreciated in the workplace with something tangible and cherishable.
The concept of Corporate Gifting Solutions has been revolutionized. It has come a long way from where it has started. The gift baskets full of chocolates and sweets with a card, this industry has transformed the whole gifting process. This industry has given a dynamic angle to corporate gifting. But it still has not come over the industry standard of presenting gifts wrapped in glittery papers.
In India, according to research, corporate gifting has reached new heights. Here are the how:
More than 60 percent of the organizations have an allocated budget for corporate gifting.
Pharmacy is the leading customer of the corporate gifting mechanism.
Brand awareness, customer loyalty, and employee engagement are the biggest reasons why organizations invest in corporate gifting.
All of this has made the Manager/CXO/HR of the companies think about the evolved mechanism of corporate gifting. Is it the way ahead of time or it is behind all the activities? Are we still giving gifts that don’t add value to the recipients? Let’s comprehend the revolution of corporate gifting. But the first thing to understand is, the best corporate gift for each industry is different.
The Evolution Of Corporate Gifting
As mentioned before corporate gifting has revolutionized throughout the years. While it sounds like this change has gone under the table. However, evolution is what has made escalated this industry. To keep the employees happy, partners engaged and the stakeholders satisfied.
Corporate Gifting In The Past Century
Exchanging tokens of appreciation before business dealings have been in the industry ever since colonialism. The later half, of the 20th century, glorified corporate gifting into what it is today. Gifting cards with a box of sweets or chocolates on special occasions like Diwali, Eid, and Christmas for the business associates became part of the normal culture. However, as the employees came into the gifting dynamic git beer volume. It is the route to boost the morale of the employees. So, signature gifts like pens, mugs desk clocks, and photo frames were given. This was the starting point of employee rewards and recognitions.
Corporate Gifting Today
It would be an injustice to say that corporate gifting has lost its essence in this transformation. But it surely has revived into what is it right at this moment. In this digital era, where everybody is connected online, new avenues have forged corporate gifting mechanisms. With the rapid boost in e-commerce throughout the globe, corporate gift cards have emerged to be the number one choice.
Electronic gift cards or vouchers can be used according to one’s whims and fancies. The best part of gift cards and vouchers is they are available for every price range. So, one can accordingly choose which one to gift to whom.
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